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Forbes Staff
Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm.
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No doubt, crypto has taken a beating over the last couple of weeks. Bitcoin and ethereum are down more than 50% from their peaks in November.

Whether or not you think this is the right time to buy depends on your outlook for this asset class and tolerance for short-term volatility.

Here at Forbes, we steadfastly believe in crypto’s long-term potential. We believe it has a firm place in everyone’s portfolio. But because it’s highly volatile, we recommend keeping your exposure relatively small.

The good news is, it’s never been easier to get crypto exposure. You don’t need to buy bitcoin or ethereum and navigate the often-confusing process of setting up and maintaining keys, digital wallets and cryptocurrency exchanges.

Join Forbes Senior Editor Michael del Castillo and I on May 24 at 2:00 p.m. ET as we walk you through little-known strategies on how to gain exposure to crypto without the hassle.

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Shama Hyder is the founder & CEO of Zen Media, an award-winning marketing & PR agency for tech-driven b2b firms. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.

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